The Rise and Fall of Kashmiri Saffron

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Iran is the world's second largest saffron producer. But it comes with a cheaper price tag because of its crocine content. The lower priced Iranian saffron became an easy target for smugglers. Kashmiri saffron farmers were losing money hand over fist. They were slowly giving up. Then came the saviour, the GI or the geographical indication tag of authenticity. It was the only GI tagged saffron in the world. Now people clearly knew if the saffron was authentic. And top chefs from across the world would be willing to shell out more.

A decade ago, Kashmir’s saffron farmers were in a fix. The yields were dropping and experts said it was the end of the road for the industry. But all that has changed now and there’s a bit of a resurrection going on.

So in today’s episode for 17th July 2023, we explore saffron, zafran, or kesar’s road to revival.

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