5min chapter

Sounds Like A Cult cover image

The Cult of Costco

Sounds Like A Cult

CHAPTER

Costco Cult: A Consumer Connection

This chapter delves into the cult-like loyalty and communal rituals surrounding Costco, highlighting personal stories from members about their shopping experiences. The discussion raises questions about the deeper motivations behind such intense brand attachment and draws parallels with other brands known for evoking similar feelings.

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