The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CREATE THE TIPPING POINT FOR YOUR DEALS TO CLOSE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Process vs. measurement in selling

Fred distinguishes an end-to-end sales process from checklists like MEDIC and argues both are needed for success.

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