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The 3 by 3 Model Menu of Three by 3
Bto b and btc are converging because we no longer have this hypothetical made up persona of enterprise buyer. We are marketing in both industries directly to consumer. Next one is blurring roles. Product managers nito do deta analytics because they need to understand the impact that they're driving. Marketers at developing no cod sits on their own. So in this model menu of three by three, which one should you pick to grow in?