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I Met The Most Obsessed Man On The Internet

The Startup Ideas Podcast

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Suffering and Community in Modern Fitness

This chapter explores the idea of 'suffering as a service' within modern fitness culture, highlighting the rise of communities like the 'run cult' that embrace shared challenges. The speakers discuss innovative monetization strategies for running brands while emphasizing the importance of community building and personal experiences with discomfort. They also touch on the intriguing world of extreme sports, showcasing events like the Barkley Marathons as a reflection of the human desire for intense experiences.

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