Dolan's Cable Idea Is in Danger of Flatlining

H b o, what used to be called home box office, became the standard by which all other cable companies would one day have to measure themselves. After wiring just a few dozen blocks, dolan went broke. Time incorporated was looking for new ways to expand its media presence beyond magazines and books. In 19 73, 60 thousand people plop down six bucks a month to watch the pennsylvania polka festival on Home Box Office. And even with off beat content there's something different about h b o.