What's Next for SEO in 2023?

Google has put together a guide that says it's really important that good high authority websites are written by well respected people in an industry. This is how Google wants to measure and reward quality, so we need to make sure we're on the right side of that. Backlinks will continue to be important until there's some better measurement of a site's authority than links. If you can give the best quality information that's relevant for the topic that someone's searching for and has the right context, it meets the needs of exactly what they're looking for.