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The Most Valuable Information Is the Corrective Exercise, Right?
If we are building mover capabilities into an end consumer product, they probably the person who's consuming needs to see the corrective exercise or their work out. Our goal is to have them experience a transformational experience because the exercise is perfect for their body in that moment. For a trainer, if you think about a one to many trainer, whether it be military or industrial, and those are two audiences that care a lot about putting dollars behind figuring out how to serve many, many people.