UX is going to work a lot different on things like the Oculus Rift and VR because we're going to start the virtual reality world with things that are mapped to aspects of how we relate to the physical world currently. And at that point, it will be a new frontier, but I think it's sort of the process of the UX career will still be similar. It will still be observing people, understanding them, trying to experiment and understand what assumptions in the experiment and then integrating the learnings from the experiment into the next one.