Product Development - Is Social Impact a Big Thing?

We work really closely with our consumer insights team, so i think one thing that we've prioritized as an organization is making sure that we're getting feedback from a lot of different types of customers. So thinking about, how do we break down clear why of how it fits into our business or omission? What are we's going to do? How are we going to measure it? Then coming up with the solutions and and ideating the same way that you word with any other feature or product or solution that you're designing.