The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

556: Award-Winning Strategist Hernan Tagliani on What Brands Get Wrong About Multicultural Marketing

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Strategic Marketing Budget Allocation

This chapter discusses the effective allocation of a marketing budget over six months to meet key performance indicators like increased sales and foot traffic. It emphasizes a balanced approach between traditional and non-traditional media, partnerships, and activations to enhance customer engagement and brand development.

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