It's quite different because it's a bit of the wild wild west right now, where we're pioneers. And one of the examples is his recruitment, trying to bring good people on to the team. You quickly learn that it's through networking. There aren't any big recruitment firms that you can go to in a web through space. So it's really just grass roots. It's getting into different communities. I'm getting the word out on what you're trying to do. People want to buy in to the company or the project they work for. And so there's very much about value alignment. If you're going to start an nft project, it's very important to have

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