Is Coffee Mugs a Good Start?

Nate: When you're looking for, and especially when you first start adding new aspects in, you're looking to add at least 80% overlap with your current audience. So if a single video flops, I wouldn't take that as an absolute sign either of like, oh, my audience hates that, therefore I shouldn't do that again. If that coffee mug video completely flops, you don't immediately double down on the coffee mug video. You wanna make sure you go back to water bottles for a bit, and let everybody know it's okay... (laughing)