The ONE Thing cover image

401. Influencing Billions of People with a Human Centered Approach with Mauro Porcini

The ONE Thing

CHAPTER

What Are Metaphors for January?

We have this myth that metaphors are just a part of language, kind of just the way we talk. But metaphors are actually in all other types of communication. So you can imagine somebody telling you that they're weighing the options and they start to move their hands up and down as if they're physically weighing two different things in each hand. That's metaphor just directly coming through our body language.

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