The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

00:00

What Are Metaphors for January?

We have this myth that metaphors are just a part of language, kind of just the way we talk. But metaphors are actually in all other types of communication. So you can imagine somebody telling you that they're weighing the options and they start to move their hands up and down as if they're physically weighing two different things in each hand. That's metaphor just directly coming through our body language.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app