5min chapter

Plain English with Derek Thompson cover image

How the Logic of Cults Is Taking Over Modern Life

Plain English with Derek Thompson

CHAPTER

The Shift from Fandom to Cult-like Membership

This chapter delves into the shift from casual fandom to cult-like allegiance, characterized by a strong opposition to outsiders. It examines the role of costly signaling and how modern political dynamics encourage negative identities rather than cohesive, positive ones.

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