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Crafting Culture by Turning Insights into Actions: Didier Elzinga

Creative Confidence Podcast

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The Heart of Culture Is in Telling Stories

I think that the heart of culture is in telling stories, but it's also around understanding that culture is uncovered, not created. Your culture emerges out of how people relate to each other and interact with each other. Find a person has been the company for a long time - ask them to tell you why they joined when they did. And what will blow your mind is how well they will articulate what you should be doing to day. i cultture aunt: Ten thousand by ten thousand equals a hundred million.

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