Distribution Disruption
People vs Algorithms
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The Importance of Values in Entertainment
The way Nike did it with Kaepernick was cool and spoke honestly to the brand's core values. And that worked out for them to Bud Light. But when Apple started becoming successful, everybody wanted to appleize their product even if they sold canned carrots. "I don't think there's any issue with values that can be very powerful," he says.
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