The Cult of Trader Joe's
Sounds Like A Cult
00:00
Trader Joe's in Pasadina, California
Trader joe's was founded in pasadina, california in 19 67 by joe colom. The nautical theme of the store runs deep and there are even life rafts hanging from the walls. It became a household name just as millennials were starting to get old enough to go grocery shopping by themselves. trader jos branding is so kitchy and so vintagy that it makes sen otally at that time period, the nautical theme was actually just a trendy thing that people were doing in their homes.
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