
How Can Spotify Make Streaming Ad Insertion Stick?
Sounds Profitable
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Podcast Industry Events - I Love Them!
I'm a big fan of using digital outdoor to promote podcasts. I think you get a captive audience. It's super targeted. There are ways to measure digital outdoor pretty effectively. Putting outdoor ads for podcasts in areas that are contextually relevant is just such an underused strategy to promote. The further away we get from just talking about the creation of podcasts and then we can talk about the business, the better.
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