9min chapter

Tetragrammaton with Rick Rubin cover image

Marc Andreessen

Tetragrammaton with Rick Rubin

CHAPTER

Transitioning to AI-Driven Search and the Impact on Advertising

This chapter explores the shift from traditional search to AI-driven search where users can ask questions and get answers. It discusses Google's launch of their own version of this model and the implications for advertising. The chapter also delves into the relationship between advertising, product quality, and trust, as well as the role of community notes in fact-checking ads.

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