How to Optimize Your Freemium Pricing

Pricing is also another factor, like figuring out what to put in a free plan versus a paid plan can have all kinds of implications for your business. So there's a lot of work that goes into that pricing. We just throw some prices off though. One of the big challenges that we have is it's churn as with any type of business like ours is always a problem. But so what's happening is our B2B side is growing at a much better pace than the B2C side because it's a much lower expansion and retention rate.