Virgin Territory: Richard Branson’s Business Beginnings | Growing Pains | 3
Business Movers
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Charting the Course: From Passion to Profit in Music Retail
This chapter explores the early days of Virgin Records, highlighting Simon Draper's influence on music selection that shaped the brand's identity. It also discusses Richard Branson's challenges in maintaining a balance between a friendly store atmosphere and operational efficiency as the business grew.
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