50. Insights-powered ABM | Citrix
Let’s talk ABM
ABM Is Relevant to the Customer
Dajianne: My biggest bugbear or passion is about being relevant to the customer. We very often sell customers what we want to sell them, not necessarily what they want to buy. The only way you can do that is by putting yourself in their shoes. So I worked very closely in my first foray into ABM in 2013 with two of my customers. It's great to see more and more companies creating those ABM centres of excellence.
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