Why is Product-Led Growth So Hard by Heap EVP of Product
The Product Podcast
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Product Lead Growth
Product led growth is inevitable, but it can be hard to get right. All parts of your product need to support productlid growth. Putting growth in a box implies that the people in the box work on growth, but then that the people outside of it do not. Growth impacts many areas of the org., but i'll focus here on the product team. And if you're transitioning to product growth, often you need fundamental changes to the product which are too heavy a lift really for a growth team. It's not necessarily wrong to have a team responsible for converting trials or for the trial experience itself. But it does need to be clear that every team, not just that team, is
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