How to Get Testimonials and Tell Stories

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Stu: The easiest thing to do is find one person and help them for free. When you've got one story, you're going to melt that story for all those words. He says the most powerful marketing asset in your mix is a story of somebody who had a problem. "Don't get lazy, go out and get a story and make it happen"

Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up)

Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm.

I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it!

Here to discuss all-things futuristic is Stu McLaren, my work husband who also happens to be the ‘go-to-guy’ for all things memberships.

He’s worked with tens of thousands of authors, speakers, coaches, consultants, and business owners to transform what they know, love, and do into recurring revenue.

And in this episode, he’s going to share insights on how the learning industry, specifically, is changing as AI continues to transform the marketing landscape, and how you can make sure your business doesn’t get left in the dust.

You’ll also hear:

A tried and true framework that you can use to future-proof your online business
Different ways you can take advantage of AI as a content creator
How you can prevent your students from getting the dreaded “content complex”
The ‘secret sauce’ Peloton has used to maintain a 92% membership retention rate

This is a great listen for any business owner, whether you’re just getting started or you’re a seasoned entrepreneur. So press play right now and enjoy this fun and informative conversation with Stu McLaren.

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