Faith Crises: Why You Can't Get Through to Them | Jeffrey Thayne Ph.D. E0032
Let’s Get Real with Stephen Jones
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The Power of Non-Rational Persuasion
This chapter examines how emotional and spiritual experiences shape faith and belief, often overriding rational thought. It highlights the concept of the 'rider' and 'elephant' to illustrate how emotions influence decisions, drawing parallels with advertising techniques that prioritize feelings over logic.
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