How to really understand your audience - Yusuf Chuku, NBCUniversal
Uncensored CMO
00:00
The Importance of Understanding the Audience
I really wanted to be both a creative planner and a media planner. I just enjoyed thinking about the context in which advertising like lived. So for our advertising to land we can't just pretend that stuff that noise or culture as we call it now doesn't exist. We kind of have to like harness it and understand it and like chart a course. And so I became obsessed with kind of understanding culture and brands place and culture.
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