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The 6 Essential Steps to Drive Sales and Leads with Louise McDonnell

The Recognized Authority

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How Much Is Okay to Give Away?

Is there any way that you can quantify how much is okay to give away and how much is not? How do you know? You know by your conversion rate at the end of your webinar. As a rule of thumb, you should be looking for about a six to 12% conversion rate on your webinars. So if you're getting in and around that, well, then your content is good. And if it's not, you need to change it.

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