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Ep 79: Positive Thinking with Makeup Artist Sonia Kashuk

Fat Mascara

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The Success of a Brand Partnership

I was one of the longest makeup artists that stayed affiliated to a brand, Independently owned. I never had somebody go in and create product and bring it to me. Never. He thought you was just like, all right. Put him in. You know, maybe, maybe it's in the Cheerios thing or whatever. And John also didn't have the knowledge really because he wasn't American. So what happened was, is I, we helped to transition them to kind of set the pace and get them all up to speed. But I think it just, I don't know, I could just, it was just time. Like as quick as I knew it was time

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