Getting an Idea Out of Ego or Intuition

There's no avoiding the ego inflation that comes along with creating content even if it's creating content from consciousness unless you do it under some sort of disguise like JK Rowling right. Eckhart Tolle is a great example an amazing spiritual teacher out there but I was actually listening to him on a live video last night and he was saying when he wrote the power of now which is sold millions of copies  he doesn't even feel like he wrote the book like it as he explains the book was written through him. The idea of you larger than what it really is then your ego will delight in that however there's a greater purpose.