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The 16 Undeniable Laws of Communication

Maxwell Leadership Podcast

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The Law of Connection

Mark O'Mara: The law of connecting is by far the most important idea in this book. He says if people aren't connected with you, it doesn't register with them and so nothing happens until the communicator connects. "If you connect with the people, they'll cheer. Or they'll cry," he says. 'There's something that will happen"

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