What's the Average Cost Per Lead?

The cost per lead slash sail slash whatever action is you're tracking, that needs to be in line with whatever you estimated based on the budget. So if we're talking about the web and our example, let's come up with a reasonable cost per lead on a web on our example. What would that be for this particular client? We have to stay under seven dollars per Webenor sign up in order for the other math to work on the back end. The dentist isn't going to have a one % click through rate unless he're doing something really special there.