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Why stupid people think they’re smart
Nudge
The Power of Storytelling
In marketing and business, it's important to understand the stories that our audience are telling about the world. And so which story you believe will then dictate who your heroes are. So if you're on the right, you might make a hero of Elon Musk and Jeff Bezos because they create all this huge value. If you're on left, they're villains because they're exploiting all these people who are working for them. The groups we belong to are kind of bound together by these particular stories they tell to the world.
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