The Future of Advertising

I think that is something that is the future though. If we could hand it like the archival emails that we've sent in the last 10 years or everything that we've written or every podcast we've recorded and you could say, go listen to these podcasts. Not alone what you could do with a small team. There's all kinds of stuff that we want to really understand beyond just like this person's emails or whatever. The problem is, of course, I wasn't going to be negative at all except everything eventually gets turned into shit is the problem. And I'm not looking forward to that particularly, but he don't know. You can't wish it away.