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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner

The GTMnow Podcast

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Revolutionizing Post-Sale Marketing in SaaS

This chapter examines the crucial role of post-sale marketing in the SaaS industry, often neglected in traditional strategies. It discusses the integration of community engagement and personalized communication into marketing efforts, revealing their impact on customer retention and revenue generation. The conversation also highlights the need for continuous adaptation of marketing tactics to meet evolving consumer demands and the challenges faced in bridging marketing with sales goals.

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