Money Rehab with Nicole Lapin cover image

How This Company Beat Amazon

Money Rehab with Nicole Lapin

00:00

The Odds of Succeeding With Copy Strategy

The odds of succeeding from a copy strategy are very, very high because if you don't know how to do something, you can find somebody who does. In Square's case, we weren't doing anything that we weren't already doing after Amazon attack. So essentially they were losing money to try and kill Square. And this has happened to dozens and dozens of companies at Amazon's attack.

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