How to Choose the Right Company to Invest In

Intuit sits in a deeply entrenched position with software that's widely known and has huge network effects. The amount of market share they have in their products is approaching Google search levels. This company really can churn out cash every single year. Intuit also has diversified risk factors, meaning that I don't see any big overlap in risk factor between Intuit and MasterCard or Intuit and S&P Global.