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Pivot, and Pivot Again: Grassroots Scaling with Neetu Godara – May 25, 2021

Startup Canada Podcast

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Building Education in the Product Category Space

It was years of building education in the category and even with buyers. We got rejected from the l c b o in ontario three times because they didn't believe canadians were ready for a product like that. So there was a lot of a building to do before we kind of got to this point where we're now in nine provinces and three thousand stores. Getting out there and competing with the big brandsand but i guessyo, you saw the niche first,. so maybe the competition wasn't quite as strong as it probably now is.

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