2min chapter

Open Market cover image

Why Sincera Is So Bad at Marketing with Sincera Founder Mike O'Sullivan

Open Market

CHAPTER

Navigating Marketing Talent for Startups

This chapter explores the hurdles startups encounter in recruiting effective marketing talent, highlighting the risks of hiring underqualified individuals. It stresses the balance between junior and senior hires, advising against mid-level options that may fall short in fulfilling marketing needs.

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