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2min chapter
ShopTalk & Friends (Friends)
The Changelog: Software Development, Open Source
Authenticity in CEO-Driven Advertising
This chapter examines the role of CEO-driven advertising in the automotive industry, focusing on how authentic marketing can shape consumer perception and engagement. Through examples from well-known car brands, the discussion highlights the influence of company size and the necessity of genuine brand messaging.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode