The Hidden Cultural Bond of Hora

Hora's gone down an interesting path. And I guess if I want to take a step back and then say, well, what led to all of this success? What did we do well to win in this market? He says there are three things that my team generally is aligned on. Number one, it's a passion for green. They're focused on climate change. Secondly, it's customer commitment. If you don't care about them, you won't be successful. Third, the hidden cultural bond of Hora's that we're all cheap. We don't spend a lot of money. So hopefully that's given you a little bit of a lesson around what Hora does