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The Importance of Education and Awareness in the Wellness Community
20% of the population does not know that sunscreen is a drug. More people don't understand that you need to reapply the sunscreen as FDA requires. A lot of education and awareness is needed for people to really understand that SPF 100 is not going to protect you all day long. And I think in the end, this will help lead to further innovation and the new sunscreen which are much more efficient and also sustainable.