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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Importance of Choice in Life
Bob Greene: The common theme to almost every single person that we've studied so far has been this, that they want to be in control. He says Mel and Patricia quit their jobs at the San Francisco Chronicle after reading Napoleon Hill's Think and Grow Rich. They were interested in money only so it could buy them the freedom to paint, write, and travel, he says. Greene: This is very much the prehistory of banana republic. And understanding this prehistory is going to help understand why they made the decisions building the company the way they did.
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