2min chapter

Clearer Thinking with Spencer Greenberg cover image

Is giving people a sense of agency better than giving them cash? (with Richard Sedlmayr)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Hidden Potential of Research Mindsets

Behavioral scientist Elizabeth Kim says companies often do AB tests, but they don't necessarily have a deep hypothesis behind them. She thinks it might be possible to use these experiments to learn more than just button size and font. "There's a lot of hidden potential that's waiting for organizations and implementers"

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