Creators, Creativity, and Technology with Bob Iger
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Pixar vs Marvel
Marvel had been considered as an acquisition by Disney in earlier years We was considered too veggie and I thought well, that's because people thinking that has to be Disney's Marvel Let Wall Street think of it that way. So the next thing that happened is I went back to that Acquisition filter and there was Lucas film still sitting there with Star Wars and Steve at that point was really ill He died in October of 2011 so the dream that he and I had had about having lunch with George Lucas was over. Then his fiance and I had breakfast and I brought the subject with him Using Pixar as a great example in Marvel. Clearly I had struck a nerve of some sort a positive one and that resulted
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