Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
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The Customer Journey - What Does It Look Like?
Every single touch in every single tool that is involved in the customer journey. And when that customer journey is completely mapped then you can start to do for example attribution on top of it. One of the things that surprises our customers the most is actually what we call the time to revenue which is from the very first visitor from one account visits your website until the whole account is closed as one. We so often see that it's actually two, three, four months longer than what people expected.
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