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ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher
How I Built This with Guy Raz
How to Start a Commercial-Scale Direct Air Capture Company
This is not a simple business proposition. You need a lot of money to do this kind of work. We started actually looking for niche applications. Our first plant we built here in Switzerland, and that is taking CO2 out of the air to then sell the CO2 to a greenhouse. They are fertilizing their plants with CO2 and also to Coca-Cola who are making sparkling drinks with it. But when we started, we weren't there yet.
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