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🧸 “Teddy Bear, so hot right now” — Ralph Lauren’s new logo. Hot Ones’ $82M deal. Marriott’s glamping bet.

The Best One Yet

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The Rise of Nostalgic Branding and Creator Media Dynamics

This chapter explores how Ralph Lauren's teddy bear merchandise is transforming the brand's growth and tapping into the nostalgic value of similar products. It also discusses the media shift exemplified by Hot Ones' acquisition by BuzzFeed, showcasing the rise of creator-driven content in today's landscape.

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