Attitudes and Behavior
Dr. Gary Bell's Absurd Psychology
00:00
How to Be an Effective Persuasive Communicator
If you want to persuade people, you need to have effective persuaders. Attractive communicators create a positive association with something that they're trying to sell and puts us in a good mood which makes us more likely to accept their messages. We're also more persuaded by people who are similar to us in terms of opinions, values than by those we perceive as different.
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