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Lessons from a Candle Company Selling New York Nostalgia

Shopify Masters

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How to Be Transparent and Vulnerable About Your Struggles

The most successful app so far is an app that allows us to bundle our products. It's one click as opposed to adding three separate candles into your cart. We've used it during the holidays for people to create their own gift box where they can have this fun user experience of selecting kind of three candles that get thrown into that pretty box and then it just gets shipped off to whoever the recipient is. That's been the best one so far for sure.

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